Comment Well... (Score 1) 18
they once had to buy a certain company called NeXT along with its CEO Steven Jobs to get a new OS after failing two times to develop one on their own.
But the real problem is that AI just NEEDS to run on cloud infrastructure since running it on the device is just inefficient, you'd need to stuff enough computing power and RAM into each of them to work any time even when it will be used only rarely. This means totally wasting money.
But privacy and data protection has become one of the main selling points for Apple in the last decade or so. They tried to bridge the gap with their "Privat Cloud Compute" approach, but this is so complex and hard to understand (and to implement) that nobody will really care, they will just see "all my data will be processed in the Cloud just as Google does it" and that's it.
I think this is the first time since a long while that Apple just has the wind of the future blowing right into their face. They find themselves painted into a corner just by circumstances.
Of course they could have led all of this anyway if they wouldn't just have bought Siri back then and then slept on it. So they're pretty much responsible for whatever happens to them now. Tim Cook isn't Steve Jobs. Never was.