Comment everyman (Score 1) 837
I think its a well made commercial that does a good job for Microsoft as a brand. I do have a few issues with its message though:
1) No real mention of any products or features or why windows is better, except for maybe the "Life without walls" tag at the end.
2) The "life without walls" tag sounds great, but its not quite true, since Windows and MS is all about making a walled garden the size of the whole planet. I guess if you are inside the garden, then there are no walls. I reminds me of MS's original "Making it easier" ads back in the early 90s that didn't mention that they were the ones who also made it so hard to start with.
3) It establishes the PC as the "everyman". I'm all for egalitarianism, and I can understand how many may think of the Mac as elitist, so this is a perfect counter to that. But combine this with point 1, and its also implying that the masses shouldn't ask for better, and should have some pride in being part of the status quo.
