Re:Oh hells yeah (Score 1)

How in the world are they going to prove that Tiger hurt the sales of TigerDirect or in any way caused a problem?

From TFA:

TigerDirect's contention is that Apple's use of the word "tiger" has knocked the retailer from the top of search results on Google, Yahoo and MSN

I'm not saying I agree with it, but that's their argument.