Comment What about the slashdot crowd? (Score 1) 717
I would guess that "the slashdot crowd" (i.e. geeks that still play with Lego, and tend to buy more of it than the average 8-year-old's parents) isn't nearly a large enough market to expect to make any money from.
I wonder if the Lego folks should consider looking into multiple marketing channels? Continue the mass delivery channel for their traditional products, and then look for other channels for niche products (Mindstorms, for geeks). If they could eliminate a lot of the marketing and distribution expenses, perhaps they could continue to manufacture smaller volumes of these products profitably. Sell them online, or through a small number of key retailers in major markets.
I wonder if the Lego folks should consider looking into multiple marketing channels? Continue the mass delivery channel for their traditional products, and then look for other channels for niche products (Mindstorms, for geeks). If they could eliminate a lot of the marketing and distribution expenses, perhaps they could continue to manufacture smaller volumes of these products profitably. Sell them online, or through a small number of key retailers in major markets.
