1sockchuck writes "The web hosting business is known for promotional gimmicks. But here's an unusual one: ServerBeach UK is offering a free body piercing with every new server ordered on April 1st. 'We were tired of the typical boring giveaways that have been done to death' said ServerBeach's Dominic Monkhouse. The stunt revives memories of earlier guerrilla marketing efforts by web hosts, like the 'human billboard' who was paid $7,000 to tattoo a hosting company's logo on the back of his head."

If you think hip-hop stars like Flavor Flav started the craze of jewel-studded teeth, you'd be wrong. A new study shows that Native Americans were using sophisticated dentistry techniques to add bling to their smiles 2,500 years ago. These ancient people used notches, grooves, and semiprecious gems to beautify their teeth. According to the study, the dentistry was for purely cosmetic purposes. "They were not marks of social class," says José Concepción Jiménez, an anthropologist at Mexico's National Institute of Anthropology and History.