The interesting thing about those who read and write to slashdot regarding this story is their tension between media-craving and media-disgust. The majority of respondents, by virtue of reading the site itself, are in some way addicted to news and information. Notably they are loathe to hear of corporate conglomerates taking control, despite the fact that they likely pay $50+ monthly cable bills to these very corporations.
Media companies have exclusively the interest of their consumers in mind whenever they do anything. This is economic law. They give the masses - and we're all part of the masses despite whatever intellectual tricks we use to convince ourselves otherwise - what the masses demand. Substitution of one sub-media for another ("underground" music instead of "popular" music) does not free yourself, ultimately the happy-go-lucky Media Inc. will figure out your shifting preferences and deliver it to you in any form you're willing to pay for. And you WILL be willing to pay for it.