His thesis is not that he can predict when Black Swans will happen. Just that eventually they will.

His trading method, which is definitely unorthodox, is to steadi

Same trend with Keitai Manga in Japan, which is a subset of e-books.

It started with 60% to 70% of downloads being
1) downloaded at night
2) by women
3) erotic content

now it's grown to about a $300 million* a year industry and seems to be more diversified.

The model is typically that the first chapter is offered for free, and users are prompted to purchase if they wish to continue reading.

*http://www.soumu.go.jp/s-news/2008/080718_4.html

Funny stand-up comedy on the subject; Bill Hicks asking advertising and marketing folks to just kill themselves http://www.youtube.com/watch?v=gDW_Hj2K0wo