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Transportation

Plug-In Hybrids Aren't Coming, They're Here 495

Wired is running a story about the small but vocal, and growing, number of people who aren't waiting for automakers to deliver plug-in hybrids. They're shelling out big money to have already thrifty cars converted into full-on plug-in hybrids capable of triple-digit fuel economy. "The conversions aren't cheap, and top-of-the-line kits with lithium-ion batteries can set you back as much as $35,000. Even a kit with lead-acid batteries — the type under the hood of the car you drive now — starts at five grand. That explains why most converted plug-ins are in the motor pools of places like Southern California Edison... No more than 150 or so belong to people like [extreme skiing champion Alison] Gannett, who had her $30,000 Ford Escape converted in December. Yes, that's right. The conversion cost more than the truck."

Comment Re:Free (Score 1) 565

This is exactly the point. The only reason the Firefox name and logo have any value is because the brower is OSS.

Mozilla's strategy seems to be give away the browser and capitalize on the brand. This is close to the same business model as most comics you read in the newspaper: the goal isn't for Scott Adams to live off his syndication fees, the goal is to make Dilbert recognizable enough that we are willing to spend tons of money on Dilbert books, mousepads, mints, Burritos, etc. The problem that the Mozilla foundation faces is making FireFox free enough to gain popularity so that the brand has value while still maintaining legal ownership of the brand so that they can cash in on the value later.

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