I still can't figure out the problem a Keurig machine is supposed to solve, but it damned sure creates one. You can buy pre-ground coffee, throw it into your French press and have good coffee in minutes without creating mountains of trash. And it will be great tasting coffee too. I see two problems: laziness and the appeal of brand new "gee whiz" technology that looks slicker and costs more without offering any real benefit. And it makes crappier coffee too.