QVC selling Athlon4 laptops (Score 2)

The other night flipping through channels I noticed a lady on QVC selling this laptop. Nothing unusal, but when she mentioned Athlon 4 and I saw the name on the screen, I got interested. I think they priced it at ~$2k, but since Athlon 4s are not going to be available until Q3 2001, I wonder what kind of ploy QVC invented this time... "Sure, we'll take your money, but you will get the laptop in September." or "Athlon 4, Pentium 4, come on, what's the difference? They all are fast, so who cares."