That's because it's 3 years away. And secondly because these style of articles are always of the form "The X Market will be Y big in Z years." Where Z is either 1,3,5 or 10.
What. You mean like AllOfMp3?
Somebody should just buy them and their technology and run the same system in the west with real royalty payments. But then it wouldn't be so cheap. And I wouldn't be able to use the Russian service.