A line-item for the phone would be a great feature for us in the U.S. Currently, your phone is "subsidized" by the lock-in to the contract. Theoretically, this means that after the initial 2-year lock-in, your monthly price should go down as they aren't subsidizing the phone anymore. In reality, of course, the price stays the same and they keep the difference as added profit. Or, you can take your existing phone into another contract and have your already paid-for phone subsidized again.