I've switched brands a few times over the years. My 6 year old overclocked system with an HD 5770 finally crapped out, and I looked at the latest offerings from both companies. The reviews and benchmarks were decidedly in Nvidia's favor. The pascal based cards cannot be touched right now. I went with an eVGA Geforce 1080, and really like it. I'm running QHD right now, and overclocked the card to 2Ghz with no temp issues at all. DOOM4, Tomb Raider, Mortal Kombat XL, and GTA5 look amazing with the setting on ultra while gettign 60fps minimum. So, I am not regretting this at all right now. Granted, I dropped $640 on this lol.