Comment Re:What exactly is "Steam" anyway? (Score 3, Informative) 164
Epic managed this (to the extent they have), by:
A) capitalizing on their hit game "Fortnite" to get gamers to install their platform (analogous to Steam with HL2 in the beginning), and
B) Throwing money at the problem by way of offering a reduced platform cut (only 12% instead of 30%) and by paying developers to release exclusives on their storefront (limited-time exclusivity, not permanent).
Epic had enough capital to generally pull it off, but smaller stores basically starve to death in Steam's shadow. Because, sure, I could buy stuff from other storefronts, but I already have Steam, already own a ton of stuff on Steam, and the things other storefronts want to sell are already probably on Steam, too!