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Comment Diamond market will not collapse (Score 4, Insightful) 666

Its amusing that people are automatically assuming that mass producing diamonds would make the diamond market collapse. While it certainly is a possibility it is highly unlikely due to the following reasons. 1) DeBeers can launch a new marketing ploy and sell their diamonds as naturally forming diamonds compared with man-made diamonds. They could have a larger range of diamonds and infact increase their revenue potential, by charging a higher premium on naturally occuring diamonds. Think of it as a comparision between driving a toyota and a bmw. Toyota for the masses and bmw for the clients who can afford that level of a machine. 2) All tin foil hat conspiracies aside, jewellery is not the only area where diamonds are used so extensively. While it is the most talked about and marketed, diamonds have significant number of uses in industry that such a cheap form of making diamonds would accomodate. 3) Imagine the industries this is going to spawn. Right now they have technology to do laser cutting or painting your picture into glass. Imagine doing the same with a diamond. Debeers will survive, as they will adjust their business model to accomodate this.

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