The only winning move is not to play.
Is Facebook relevant anymore? It is starting to have that Myspace-like stink about it.
The funny thing is Myspace is getting a reboot to where it at least looks clean and far from the HTML-cut-n-paste abomination it was. I agree with a publisher friend that Justin Timberlake is shrewder than many give him credit for; Myspace might actually bounce back. Meanwhile (after I left, thankfully) Facebook started Timelines, which looks almost equally horrid from a web design perspective. I mean, really, I do recall when users touted Facebook over MySpace (yes, the capital S was intentional there) for a clean interface. I don't think the same folks can say so now.
Why anyone would care about the many ways that Facebook mistreats their data sources - ah, users - is beyond me. Unlike Google they never even bothered to pretend to be anything but money-grubbing capitalists with no problem whatsoever with Doing Evil. From day one their modus operandi has been to push things to the point where even their most loyal users rebel, then back off just enough to quell the noise. And then to repeat, moving the bar even lower with each step.
This should absolutely be NO surprise whatsoever based on what Mark Zuckerberg has said about Facebook's privacy on and off-record. Off-record, he said he didn't believe in privacy (according to an employee). On-record, he talked about "granular control", and said other things to the effect that he would erode privacy as much as he can get away with. In my mind, he's absolutely admitted that he is enthralled to the advertisers-- who should rightly be understood to be THE primary Facebook customers, NOT users. Admittedly I'm being sloppy here and not linking to sources, but it's really not hard to do the research, and it's been discussed for quite a while.
A bug in the code is worth two in the documentation.