j_col writes: For many websites, UGC is their main product. They use UGC to attract in more users, via search engines or via links to the content being shared. The more users they get, the more revenue they can make from running advertisements right along side the UGC. So why do we, as Internet users, give it away so cheaply?
j_col writes: According to the official Google blog, Google has altered their PageRank algorithm to not give back linking points to bad reviews of websites belonging to online retailers, following the publication of a recent article in the New York Times describing one woman's experiences in being harassed by an online retailer she found via Google. The specific changes to the algorithm are of course a guarded secret. So considering that these changes are already live, how do we know how the algorithm determines a bad review from a good one, and whether or not innocent online retailers will be wrongly punished by having their rankings downgraded?