I disagree with their analysis (Score 4, Interesting)

"TRUSTe notes that this attitude presents a conundrum for advertisers, who are simultaneously being told that consumers want to see more relevant ads but don't want to have their activities tracked in order to make those ads relevant."

I don't get that at all from these numbers; personal experience tells me that people don't want to see ads. Relevent ads aren't as bad, and some can be useful, but most just don't want to see ads.

The fact of the matter is that it is the advertisers themselves who want us to see their ads, not the other way around. To do this, they add stuff to their advertisements in order to make you pay attention to them.

People who pay attention to advertisements/commericals are the product to be sold, the advertisers are the real customer, and the content, whether it be magazine, movie, game etc is just the bait to lure us into the 'snare' and pay attention to the advertisement.

When people WANT to view an advertisement, we'll look for a product then. Building brand awareness beforehand might be effective, but that doesn't mean we enjoy being conditioned in such a manner. If we could have the carrot without risking the snare, we would totally take that. When we want the snare, we'll let you know.