Comment Online comics (Score 3, Informative) 176
From the article:
In summary, I see a lot of untapped potential. Assuming you could cover costs with advertising, until you could show me the online audience strongly mapped to the current retail audience, I would advocate print publishers showcasing their titles online, a few months behind the most recent issue and pushing the reader towards either a trade paperback compilation or a subscription. The hobbyists will seek out the specialty retailers on their own. As a bonus, if the advertising revenue was to pan out, at a certain level of traffic your online ad revenue is capable of exceeding the revenue of todayâ(TM)s depressed print circulation. More quickly if online subscriptions work.
I guess my major question with this is why does the newest stuff have to be in print only, and have the online run stuff that's "a few months old"?
Looking at something like, say, megatokyo [megatokyo.com], it seems that they opt more for the stance of having the original content posted webside, and then providing print for the people who would like to purchase it. Of course, this does tend to lean a lot more toward the free side rather than the profit side (and I can see why that would be a factor, big business in comics).
I think that megatokyo is onto something, though, because the whole idea of it being free opens up (imo) a bigger audience to sell merchandise to. I imagine they wouldn't have an online store or even a demand for it if it was all about pushing people into buying if they want to stay current.
I bought megatokyo vol. 1, and I thought it was worth the investment to give something back. Am I just the minority?