Re:No, you miss the point (Score 1)

When I am in an unfamiliar city and want some fast-food, all I need to do is look for the golden arches towering above the city. I don't necessarily want McDonald's, but I know that there will probably be a Burger King or Arby's nestled in nearby. That is what happens when your brand becomes synonymous with the category. Similarly, a standard search of "Microsoft Word" will produce results from sites that include the text "better than Microsoft Word" or "alternative to Microsoft Word." The only reason that Utah can get away with this law, is because it is one area in which this type of thing can be regulated. Google is a fixed entity with a fixed product. However, the same issue still exists in a hundred different unregulated ways. Good luck, Utah.