yes, it was more sensationalist and selective reading. It was more a bad simultaneous translation, as many Russians are noting. Plus it was not about Dell per se, it was "the IT sector" in general. see http://www.russiatoday.com/news/news/36591
It is the fact that/.-ers aren't all that geeky and aren't all just reading this in their moms' basements. Many of us are resourceful, cosmopolitan, and inquisitive of other societies and cultures and lifestyles that doesn't all have to do with tech.