Their are two problems with the SVP technology that I see.
1. Straight copies: It seems to only affect the playing of the DVD. It does nothing about the ability for the computer to read physical bits on a computer. Why couldn't someone just burn a direct copy of the DVD. Or copy the data to a disk image and share that with someone that owns a computer with an SVP processor. I mean they explain in their propaganda that their technology that they are stopping piracy, bullshit.
2. The MPAA and RIAA are backwards luddites. They aren't operating in a mindset of using technology to further competition. If they came out with better products then we would buy them because they are better. If we don't want the better product then they need to come out with a new product. If they spent the same amount of money on advancing the state of viewing devices(lcds, dvd players, tvs and monitors) and delivery methods(higher capacity dvd, video on demand...) then we would be satisfied customers and buy their products. If we are not satisfied then they need to lower the prices. It is capitalism and they are operating in a monopolist bubble.
My 2 cents
-b