I kind of agree to this reasoning. Nintendo wii even now doesn't support a decent cricket game. If you want to sell your console in India, you should necessarily have cricket. That is the game 2 year olds start playing. People are crazy about that in this land.
So a reasonably strong hardware, priced at lets say ~100$, aimed at such a crowd will fetch big money.
Karl's version of Parkinson's Law: Work expands to exceed the time alloted it.