This is great people are becoming climate-conscious.

Last month is was talking to my landlord about installing geothermal pumps to counter rising fuel costs because it's only 3-8 yrs investment before the payoff. To my great surprise, he didn't laugh at me!

Besides, sound economics have a long-term perspective. Imagine the impact of this on energy dependence, jobs, climate,... I guess Exxon and friends know that this could be much more beneficial than their actual business in terms of GDP, corporate profit, health, nature... even foreign policy! ...and what about future generations?

Great article!