Comment Jobs and AT&T refunds both 14 days. Coincidenc (Score 1) 452
The reason that Jobs announced a $100 rebate to people that bought the iPhone within 14 days is because AT&T allows people to return iPhones within 14 days for a refund minus a 10% restocking fee.
Lots of people must have started returning the phones and buying them for the discounted price (which is very expensive for Apple), so they figured that if they offer $100, and you're only going to get $540 back for a return after the 10% restocking fee, and you have to deal with the hassle of returning and buying again, you'd rather get the $100 refund from apple. It's pure economics.
Here's a quote from AT&T's site:
"Apple branded equipment is covered by a 14-day return policy and must be returned to the original point of purchase. If the Apple branded equipment is returned unopened and in the original shrink wrapping, it will be refunded back to the original payment method. Opened Apple branded equipment that is returned within 14 days will be subject to a 10% open box restocking fee. All products must be packed in their original, unmarked packaging including any accessories and manuals that shipped with the product."
See: http://www.wireless.att.com/cell-phone-service/le
Incidentally, all other phones have a 30 day return period and no restocking fee, so perhaps the price cuts were planned, or Apple was afraid the phones might have problems that would cause them to be returned.
Jobs doesn't care about the users, it's all about the benjamins. Once again he's sucked everyone into the Apple spin zone.