I don't think it was intended to be funny. I think that it was intended to make people think that there is the same kind of buzz around this phone that there was around the iPhone that was left in the bar. The whole intimidating security routine was all part of the "just like Apple" routine they were doing.
I'm sure that there are some folks with big pockets that will like the phone, but I just don't see it having the kind of mass appeal that the iPhone does. On the other hand, a huge phone definitely can't be missed on a display filled with normal size phones, so it will get attention at Best Buy.
I've seen women with hands big enough to hold this phone comfortably. Of course, they used to be men. ;)
If you can imagine a 4.7" display functioning as a laptop replacement for routine stuff, you've got way better eyes than I have. I go nuts having to work on a laptop with a 13" display.