Portability in action (Score 5, Interesting)

The portable cell numbers came to use in Finland just a month ago. The result was a furious fight between the operators fighting for customers: free radio phones, DVD players etc. if you became their customer. But then one of the operators realized it's better off to give benefits for existing customers. They lowered prices for the weekend and started a campaign saying "Our customers are doing better". I think that's the right way to go. I don't want to be switching my cell phone operator all the time. So in the end, customers really did benefit from the change.