From what I understand windows store apps run on desktop and tablets. Windows phone has it's own app store. Developers have to write apps differently for the two platforms. Which means you may not be able to find your favorite tablet app for your phone or vice versa. It will depend on how many hoops the developer is willing to jump thru.

Somehow your statement doesn't seem logical. How does pissing off the desktop users encourage them to want to buy windows mobile devices? I'm with soundguy, some heads should roll.