They shouldn't have to spend this much money to get their foot in the door. This is just mismanagement, 25% of that four billion was spent on their 500 million marketing budget when the Xbox was first released and then the other 500 million was spent on Rareware. Did they not notice that most of Rare's talent went to form Free Radical and Zoonami? It didn't cost Sony near this much to enter the market, they didn't spend insane amounts of money on marketing and buying companies that stopped making good games years ago. They just attracted 3rd party developers with low licensing costs and by making the Playstation easy to develop for.