If you make movies available for decent price on a wide selection of platforms, pirates will be those who are unlikely to be your customers anyway. Current attitude make pirates out of parents who can not justify $100 for babysitter, tickets, gas, parking and a small popcorn just to watch a two hour non-kid movie. Longer term, folks will just find something on Netflix/Amazon/HBO rather than taking legal and malware risk digging up torrents. And never go back to traditional studios that make them wait months to rent a movie everyone is talking about.
I am not even considering gazillion games and upcoming VR entertainment that is competing for the same leisure time as movies.