Comment Circuit City - method in the madness? (Score 1) 467
Has anyone considered, that Circuit City has a plan to "settle" this issue, by presenting their own technology that tracks each copy per device?
Say Joe walks into CC with his copy of The Fifth Element, and wants to have it converted for his shiny new PMP/Video Ipod/Portable Video Gadget of the Week.... So Circuit City says "here's a list of devices that are compatible with our service, here's a list of operating systems a device must run to be compatible with our service," then requires the customer *brings in the device*, so they can record the devices unique ID/serial #, whatever... (basically fingerprint the device).
Then they'll dupe/reencode a copy of Joe's DVD, while recording that fact that Joe did have a valid copy made for XYZ device. Maybe compatible devices will have have DRM, and the file CC creates will be encrypted/embedded with the devices "fingerprint" so Joe can only play the copy on that device.
This scenario is where I think Circuit City is heading after the legal battle. They just needed to break the ice, get the word out, and get it in court. The end result being, every copy made will have a built in kickback to the MPAA/RIAA, and Circuit City will be the first and only source for a long while, to lawfully copy/convert DVD's.
Your thoughts?