Actually, tesla's Model S, X, and shortly 3, MAKE actual sense. They replace competitors that costs as much or more, get around 20 MPG, is much quicker, has decent range, and has a growing super charger infrastructure that allows for quick recharges.
In addition, the M3 will do the same again. It will replace competitors, such as the BMW 3 series, that costs as much or more, they get under 30 MPH, and the M3 will be quicker, cheaper to own, has a decent range, and use of a massive super charger network, etc.
Now, the leaf, the bolt, the ZOE, etc are all EVs that do NOT make sense. They are replacing ICE based cars that costs in the low $20,000, are rigged to be slower (yes, these EVs are very capable of being quicker, but are electritronically governed), take forever to charge, and with the exception of the bolt, have no decent range.