Steve Swasey is a disconnected bastard. "Most people" can't afford a fucking latte. And like lattes, Netflix is a luxury that "most people" can live a completely full and satisfying life without. So. The bottom line is this: A sudden 60% price hike is a bad idea for any product or service in any industry, especially when it's common knowledge that your company is profitable and profits are up under existing pricing.

Sorry, Steve. I have it on good authority that this is also in their roadmap.