Facebook’s intent is really obvious – they are trying to replace “raw” Internet with the Facebook layer, and people would do all interactions: social, searches, shopping through their layer. This would render other companies like Google, Yelp, you name it obsolete. The problem however is in the details: how can anyone trust Facebook with their private data, searches etc. considering all the privacy issues, lack of user’s control over their data, etc.? Once you’re in the Matrix, you cannot unplug. That’s what Facebook is trying to bring to the users.