Are the anti-Open source people, the anti-christ of software ?

Id like it pretty much if I turned on the TV and saw an ad for Quake 4:"Stroggs in space" instead of an ad for Tampoons, isnt this what it all comes down to, advertisment that suit you, stuff you are intrested in. All advertisments arent bad (some are) but once you see stuff your intrested in.
If im watching a sporting event on tv(never happens) and im seeing a pepsi cola sign in stead of coke. Doesnt bother me, shouldnt bother you. Yeah, I hear you the implications of this technology are pretty hefty, but like in so many replies, its nothing new that the media edit stuff, they just have a new way of doing it,
how powerful, I dont know, but the world isnt going to change from it.