I would say it is little different from the Koch brothers busing in a bunch of uninformed societal dregs to protest issues they know nothing about or right wing "think tanks" such as "American Crossroads" bank rolling Tea Party groups with pre-determined objectives and calling it grass roots organising.

The college where I study has blocked access to Google Drive and Docs for over a year as part of their MSDNAA/DreamSpark access deal. Google's obstructionist behaviour here is negative. But I feel it is a justifiable measure in response to the above. Little different from the reactionary patent cases launched in response to litigious attacks from Apple over Android.