Gee a few months ago, they were not taking Apple seriously...
Apple "...is not having an impact on Nintendo... I’ve seen data that suggests that while consumers are constantly downloading apps, they play with them for a few times and then they are moving on to the next thing,” Reggie Fils-Aime, Nintendo of America’s president, told Kotaku. “Clearly it doesn’t look like their platform is a viable profit platform for game development because so many of the games are free versus paid downloads.”
"iPhone and iPad not viable gaming platforms", "Apple games are not even a mouthful"
A year ago, Satoru Iwata, president of Nintendo was argued that iPhones and Nintendo products were not competitors because they appealed to different people.