I agree, it's the gameplay that keeps me coming back. I'm no lore geek for WoW, but I don't dislike it. It's a cute novelty. I've never been a MMO person much but WoW is fun to play. The mechanics and abilities of the characters are classes are fun. I love PVP, it's what keeps me going on WoW because I'm burnt out on the PVE environment. I know I'm speaking about WoW more than MMOs in general,I wish they'd find ways to make the game play more fun, from level 1-80. I hate that it's end game focused. Take some new risks. Maybe new AI on the mobs? Mobs are so predictable, how about some more random things. Mobs that fight back smarter. Or bigger risk you take, bigger rewards, less quest based activities. New content all around to make you want to enjoy leveling up again, not just grind to 80 ASAP. New classes, new low level abilities not just new end game abilities. We don't need new settings or environment, it's all about the game play. Wow is a complication of every MMO and D20 RPG but I'm fine with that, because they nearly mastered the interface and making it fun to play. And STFU with the use of term IP. Intellectual property is an oxymoron.

An America West Airbus A320 flight I was on had something like this happen, just not as severe. Flying along in smooth air at cruise altitude, we suddenly drop like a rock for 5 seconds. The wing speed breaks deployed. Scariest drop I've ever had on all my time flying. The copilot said it was an "auto pilot adjustment" mmmm humm .....