...if they didn't actually give a shit about it? What were they expecting people to do with it, if not make homebrew games and rip Blu-rays? Seems like really poor product design on their part.

Obama seems to love giving token support to the more popular side of big issues like these without actually researching them first. If he's supposed to be a man of the people, how about supporting consumer rights such as the right to make legal backups of purchased media and the right to enjoy that media on devices of our choosing? Protecting IP is important but not at the expense of the people who make that IP valuable.