Indie musician, blogger and journalist Rhodri Marsden recorded the track in his bedroom and arranged distribution on iTunes. The video was filmed by a non-pro crew and the cast were mainly drawn from his Livejournal friends list (http://rhodri.livejournal.com/).
The video satirises the current culture of manufactured "indie" performers like the fake netroots act Sandi Thom.
The total budget for the project currently stands at £540.04.
The official band site and blog is at:
You can also buy the single + B-side DRM-free at https://files.dreamhost.com/41229/rules_wheels.zi