Lot of the companies coming up with "Apps" that collect sensitive information without user's knowledge. Least thing this bill will do it to make people talk about it and raise the awareness. Great step in the right direction.

"Our bill seeks to respect the ability of businesses to advertise, while also protecting consumers' personal information," said McCain.

http://www.reuters.com/article/2011/04/12/us-congress-privacy-idUSTRE73B59E20110412