Now is the time they choose to make this decision (Score 1)

So with windows 7 still holding over 50% of the market share of operating systems using the internet they decide now is the time to remove support for windows 7 emulation on the Mac? Who are their marketing gurus? What logic was applied to this decision? Was any marketing research applied to reach this conclusion for action? Or was this a fact free, floating, free associating, feel good moment for some executive?