Dotless domain names prohibited, ICANN tells Google

gwstuff writes: Last year, Google had filed applications for about 100 top level domains. These included .app, .cloud and .lol, but perhaps most prominently .search, which they had requested to operate as a "dotless" domain. Today, ICANN gave their verdict on the idea that would make this URL valid : NO. Here is the formal announcement from earlier today, and a related Slashdot story from last year.

So that's that. But it may still be granted the rights for remaining 100. Is prime .COM real estate going to become a thing of the past?