Except that ESPN is the main suck on the wallets of people who aren't watching it. Half the country couldn't care less about the sports they show, but ESPN has been very aggressive in ensuring that they're tied into bundles which don't let you avoid them without avoiding pretty much everything. If you're an ESPN viewer, you'll probably pay more overall a la carte because your bill isn't being subsidized by me.
But if I take the literally two or three stations I actually want (AMC, BBC America and *perhaps* NBC Sports (although I only watch it for F1 racing, which has declined in quality so badly in the last decade that I might actually skip it), I'll almost certainly be saving money over what I have to pay to get those same channels now. And even if I don't, I'll be comfortable in the knowledge that more of my money will be going to those channels, and hopefully being used to create more of their content.
And then there's the channels *nobody* actually wants to watch, but which sit and waste bandwidth that could've been used for more HD channels without needing to jack up the BS "HD content delivery fees" from the likes of Comcast. Jewelry TV, QVC, the religious channels etc. will have to pay *me* to be in my household, and that's the way it should be.