Comment Re:California, land of bad ideas (Score 0) 624
Along with the screen, there was no comment about the power supply. The site said they could send out Amber Alerts to the plates, so I'm assuming there will be some kind of radio (though I suppose that'd almost be a given to update the ads), there will have to be some kind of sensor to record when the car is in motion v stopped, and some means of changing the display (possibly displaying the image constantly, unless the e-ink/kindle idea discussed below is used)... All of that will probably require a fair amount of juice. Will the new plates plug into my car's battery? Or will it run off of 4 AAA batteries? Who would be responsible for changing the batteries? I'd argue the state, since they're the ones collecting the spoils from it, but they would probably require the driver to do so... Could a cop pull me over if the battery happens to die while I'm out & about and all I have is a blank screen?
Other questions/issues that come to mind... If were to leave California, and stop at a traffic light or whatever and a cop pulls up behind me, and instead of seeing a bunch of alphanumeric characters, he sees ad ad for Viagra... I doubt the officer would be too fond of it and would probably ask me to pull over... That could get annoying after awhile.
Going on with that - if I leave the state (assuming the data is only sent in the state), or into an area with poor reception (San Francsico on AT&T's network for example), I could be broadcasting an Amber Alert that I picked up as I was exiting the whole way from San Diego to Prince Edwards Island in Canada... That could possibly cause some issues...
If the plate can tell when it is not in motion, it logically can then also tell when it is in motion. I doubt it would be too hard to have it keep track of the speed it was traveling as well. Tie that in with a GPS chip so the plate can figure out exactly where the car is & what the speed limit is... If they're selling ads to raise extra money, I could see the plate flashing "I'm speeding pull me over!" once it reaches a certain speed - after all more traffic tickets == more revenue... And there could be 4th amendment/privacy issues to if it logs the speed you travel.
What if there is an ad I object to due to moral/religious/etc grounds? Will there be a way that I can opt out of certain ads? I could see all kinds of political people buying up ad space on the plates - what if I don't support a particular candidate for congress but s/he bought a plate ad? Or if both the republican & democratic candidates for position X bought plate ads, could I specify which I am so just my candidate gets time on my car? Any way to import my own ads? For example, I may want to advertise my organization's bake sale, but we don't have the million or so the state wants to run ads (nor would we want it broadcasting state wide)