Comment Loyal Hobbiest (Score 1) 2
If you create a forum, enthusiasts and hobbyists will produce its own hype. The effect of the production or record company is to produce hype. This explains their initial fear; until they realize that when people are enthusiastic about their music, they tend to talk about how awesome a CD or Artist is, thus influencing others around him, creating a demand for desired album + extras. The Japanese know this, their dvds are cheep and come with every thing from teddy bears to incomplete seasons packed all together. If You are selling us a physical object, you gain revenue from your intellectual property memorabilia (who wouldn't buy a crusty the clown lunch pail).
