Ads or not, it's the one game we watch as a family. This year I watched with more interest than in the past - and it was the first one I recall watching with just the wife and our two kids (not at a friends house, etc). It was fun, made a pizza and chips run at halftime (we were gonna go to a friends house, but wife kinda sick so we stayed home). Watched on OTA in HD - the picture looked great. Being a captive audience, the price was paid whether ads were lousy or not. Not my money :)
Had fun explaining some of the rules to wifey (4 attempts to go 10 yrds, e.g. 3rd & 13, 2 point conversion). When I first turned on the game and saw 26 players my first thought was 26! (factorial) and my ADHD was overwhlemed!! But oh yeah - 13*2 players - that is a lot of variables, but this is 2 teams... Reduce that to a few basic tactics (QB run, QB throw long|short, QB hand ball to another player, etc) and I enjoyed watching the tactical part of it.
Now to watch a game every Sunday - not sure I am willing to give up fixing/building/study time for that.