Comment mobile phone link is key... (Score 5, Informative) 697
Actually, this printer makes a great deal of sense in a Japanese context. Its mission in life is to connect to mobile phones, which are overwhelmingly used by and marketed to young women in Japan. (Girl's mobile phone culture is very strange and heavily developed - google "gyarumoji").
Collecting photos of each other is a major social pastime for young Japanese women, there are a number of businesses specialized in this such as the print clubs. Increasingly, print shops are offering printouts from mobile phones. The Epson product seems designed as something that can be taken along on an outing to make prints immediately.
A lot of Japanese electronics for home use are designed to be stored when not in use - so portability, compactness, etc. are important. The concept of a dedicated home office or computer desk is relatively rare.
What Epson has done is design a product very specifically focused on the lifestyle of young keitai girls. These girls are usually *very* tech savvy. So the product is not necessarily "dumbed down", but with a feature set adapted to their needs.
Collecting photos of each other is a major social pastime for young Japanese women, there are a number of businesses specialized in this such as the print clubs. Increasingly, print shops are offering printouts from mobile phones. The Epson product seems designed as something that can be taken along on an outing to make prints immediately.
A lot of Japanese electronics for home use are designed to be stored when not in use - so portability, compactness, etc. are important. The concept of a dedicated home office or computer desk is relatively rare.
What Epson has done is design a product very specifically focused on the lifestyle of young keitai girls. These girls are usually *very* tech savvy. So the product is not necessarily "dumbed down", but with a feature set adapted to their needs.
