Sorry to disillusion you, but people really need to understand just how little power the 99% has.
Wait till they get rid of net neutrality. Comments like that will take a loooong time to reach the server.
But how much is actually used to perform a search, and how much is just the cost of running the servers? I doubt that running searches on google uses much more power than their servers just idling.
It is masked but always present. I don't know who built to it. It came before the first kernel.