I suspect this is a flamebait. Check the original document rather than the IPTegrity piece. The fuss seems to be about the following amendment:
"there should be transparency of conditions under which services are provided, including information on the conditions of to access to and/or use of and distribute information or run applications and services, and of any traffic management policies"
This seems to propose transparency about existing access conditions, not imposing some new conditions or allowing ISP's to impose more conditions. They justify it in the text as:
"There is nothing in the Framework or elsewhere preventing a service provider from providing subscribers with access to predefined and differentiated set [sic] of services or applications
See http://www.laquadrature.net/files/UK_PROPOSED_AMENDMENTS_on_net_neutrality_DRAFT_20090223_print.pdf
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